From an article at eWeek:

The IICA approach reminds us of the hopes of medieval astronomers that the universe would make sense with just one more layer of Ptolemaic epicycles. Things made much more sense when the center of the solar system was identified as the Sun, not Earth. In the same way, the center of the system of content protection must be the consumer of content, not the content producers and their obsolete business model.

Read the whole article here.